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Exponent Advertisements


About Exponent Advertisements

Exponent Advertisements is a public, online collection of advertisements that appeared in the Woman's Exponent newspaper from 1872-1914. While complete scans of each issue of the newspaper are available from Brigham Young University's Harold B. Lee Library and Utah Digital Newspapers, the collection on this site includes full-text transcriptions of the advertisements, and categorizations by vendors, industry, date, etc.

The aim of Exponent Advertisements is to be useful to scholars and laypersons interested in daily life of the American West generally and Utah in particular. We hope that insights can be gained by including these oft-overlooked artifacts alongside the newspaper content that is more frequently consulted.

We welcome feedback, suggestions, and corrections on our feedback page.

About Woman's Exponent

Issues of Woman’s Exponent newspaper appeared once or twice per month in Salt Lake City from 1872 until 1914. An announcement of this new publication stated,

Woman’s Exponent will aim to discuss every subject interesting and valuable to women. It will contain a brief and graphic summary of current news, local and general; household hints, educational matters, articles on health and dress, correspondence, editorials on leading topics of interest suitable to its columns, and miscellaneous reading . . . Woman’s Exponent will endeavor to defend the right, inculcate sound principles and disseminate useful knowledge.

Although it became a noted suffragist outlet, the broader content in the Exponent provides today’s scholars with insight into the daily life of the women who wrote and read the paper.

Usage and Licensing

All images on this website are in the public domain, therefore they are free to use for any purpose. All other content, including the graphs, taxonomies, search results, etc., are published under the Creative Commons Attribution 4.0 International License. This means you can use the content for any purpose so long are you attribute the content to this website. To facilitate giving attribution, a citation is provided at the bottom of each advertisement’s page.


This website grew out of an online exhibit that was created by Digital Matters and the J. Willard Marriott Library at the University of Utah in cooperation with the Office of Digital Humanities and the Harold B. Lee Library at Brigham Young University.